The MadDog Morgan crew started as a pontoon boat that sold only the best food to the beachgoers in Brigantine, NJ. The vessel, the Water Weenie, was the start of the Morgan family's venture into the food business.
After high demand through the summer months, they made their brand official and started selling at stands at the Atlantic City Convention Center and Atlantic City Boardwalk Hall.
In 2011, Mike and Sandy Morgan opened up MadDog Morgan's restaurant in Brigantine, NJ. Mike, Sandy, and their four children are locals in Brigantine so it was the perfect fit. As the brand grew, the Morgans saw a need in the area for food trucks. They got their first trailer and have since expanded to have 2 trailers and one food truck. They have set up shop with one at the Tanger Outlets in Atlantic City and can be seen at many local events. What started on a boat has now expanded to a restaurant and 3 food trucks, all with MadDog Morgan themselves!